September is a hallowed time of year—for sartorialists, at least. Here in the southern hemisphere, spring is in the air, spreading a sense of renewal and optimism, albeit with a side of hay fever; and in the northern hemisphere, the industry readies itself for a month of spring/summer collections. Designers, models, media titans and celebrities—it’s all manner of debutantes that descend on the fashion capitals in September to witness the magic first hand. They fill the seats in New York, London, Milan and Paris, and in doing so, make up what insiders call the FROW; it’s not simply on the runway where fashion is made.
New York, as always, was first out of the gate, and the stars in attendance dressed with all the Downtown cool they could muster. For newlywed and Gen Z’s quiet luxury queen, Sofia Richie-Grainge, the presentations called for sleek, well-tailored shapes: a grey pinstripe jumpsuit to waltz into Ralph Lauren, and a two-tone strapless dress with crimson ballet flats at Proenza Schouler. Fellow friends of Ralph Lauren tapped into different aesthetic strains. Jennifer Lopez, for example, cinched her lilac dress with a bohemian belt, slinging a fringed jacket over her shoulders for extra measure. Emily in Paris’s Philippine Leroy-Beaulieu, on the other hand, channelled easy elegance in a white and navy gown—something Sylvie Grateau herself would, no doubt, wear on-screen.
At Prabal Gurung, the code was body-forward and monochromatic—a dicta that Maddie Ziegler, Jasmine Tookes and Halima Aden firmly adhered to. And at Helmut Lang, where Peter Do made his creative debut, the front row dressed with a certain eclecticism, from Jodie Turner-Smith and Amandla Stenberg to Indya Moore and Hari Nef.
Below, discover the best front row style we’ve spotted at the spring/summer 2024 presentations so far.
New York
Julia Fox
Saweetie
Angela Bassett
Suki Waterhouse
Adwoa Aboah
Kelsey Merritt
Madelaine Petsch
Zazie Beetz
Stephanie Hsu
Jennifer Lopez
Amanda Seyfried
Philippine Leroy-Beaulieu
Elsa Hosk
Lily Rabe, Judy Greer and Zooey Deschanel
Katie Holmes
Jasmine Tookes
Julianne Moore
Cara Delevingne
Sofia Richie
Kiersey Clemons and Maddie Ziegler
Teyana Taylor and Karrueche Tran
Jenna Dewan
Awkwafina
Lisa Rinna and Jordon Roth
Danai Gurira and Quinta Brunson
Gabbriette Bechtel
Ella Emhoff
Rachel Sennott
Molly Blutstein and Reese Blutstein
Hari Nef and Ayo Edebiri
Sofia Richie and Pamela Anderson
Halima Aden
Awkwafina
Jodie Turner-Smith, Amandla Stenberg, Indya Moore and Hari Nef
Devon Windsor
Poppy Delevingne
Stephanie Hsu
Maria Olympia of Greece and Denmark
Maddie Ziegler
Lori Harvey and Halima Aden
Misty Copeland and Kate Beckinsale
Sara Sampaio
Mona Vand and Lola Tung
Indya Moore
London
Alexa Chung
Kit Connor
Ben Whishaw and Sophie Okonedo
Suki Waterhouse
Camille Charriere
Alexa Chung
Amelia Dimoldenberg
Maisie Williams
Chloe Cherry
Sheila Atim
Sheila Atim
Erin O’Connor, Sheila Atim, Marisa Abela and Bimini Bon Boulash
Kathryn Newton
Lily James, Billie Piper and Gugu Mbatha-Raw
Mia Regan
Jourdan Dunn
Kylie Minogue
Rachel Weisz
Lily James
Alexa Chung
Nicola Coughlan
Rosie Huntington Whiteley and Jason Statham
Milan
Kylie Jenner
Naomi Watts, Gwendoline Christie, Christina Ricci and Demi Moore
Emma Watson and Amanda Gorman
Camille Charriere
Hunter Schafer
Ayo Edebiri
Scarlett Johansson, Wes Anderson and Benedict Cumberbatch
Diana Silvers
Naomi Campbell and Kate Moss
Rosalía
Scarlett Johansson
Camille Rowe
Margaret Zhang
Yara Shahidi
Sofia Richie
Soo Joo Park
Tracee Ellis Ross
Demi Moore
Pom Klementieff
Peggy Gou
Julianne Moore
Yara Shahidi
Meghann Fahy